pandemics the trend.
It wasn't the first time tough .This is there, it is brutal, with lot of predictions, lots of swing trading around. Lot of hedge funds making money, now fighting on inflation or deflation,what will trigger the future movements? The pandemic, is it a trend? A boom for certain companies, and a call to layoff employees in some.
What was crucial is that the ones who survived, those were mostly on optimism that sales would come back to normal, when it ends. Not that, let's take loans and in future we will have more sales, if you don't have another channel how? If you haven't just scaled it in other dimensions .They had funds to be that optimistic . Some got instantly boomed, as demands were new. The ones who didn't survived were the ones, which weren't doing great even earlier on, in the matters of profit. And pandemic was a call to, call off their innovation.
Some industries like airlines, they give great dividends ,to make their stock attractive. They don't pretty much invest in preparing for such worse as pandemic was. Freelance as a career got a highlight, remote work, became a highlight. It killed people, ineffective system got a call. But they just weren't inefficient in the pandemic. They always were. Pandemic just highlighted it. It's like you didn't suffered just in pandemic, you always were! Things just didn't become bad. It always was bad! Pandemic was a radiation oncologist done on the government systems. It just highlighted them, it always was this bad. The thing is true if you don't save yourself, nothing can be done.